Behind the scenes of Ahava AW21

    Posted by porchia Azieku on December 03, 2022
    Behind the scenes of Ahava AW21

    SKETCHING PROCESS:
    My favorite aspect of the production line is the sketching process. A time to be creative without boundaries. When I begin drawing, I never have a set deadline in mind until I have completed my desired design. This will allow me to create designs without feeling rushed to complete the collection, preventing me from producing unsatisfactory work.

    The designs for this collection were created in Procreate. a sketching application that allows you to quickly erase and redraw your sketches.

    I began sketching in March 2021 with the intention of launching in Spring/Summer of 2022, but God had other plans! Some of the cancelled concepts can be seen down below. One of the most difficult challenges a fashion designer might face during this process, is when the sketch does not match what you imagined it would look like in real life...

    But it's all part of the adventure!


     



    FABRIC SOURCING 
    Finding the perfect fabric might be difficult when you are not always able to feel the material (due to distance). Because of my background in textile technology, I am able to identify the exact fabric texture based on the material composition given by the factory.


     

    For the Ahava Collection I challenged myself to step away from deeper tones (which I adore) and incorporate a bit more color in the winter months. We don't have to dress according to the weather all of the time. When it becomes colder, consider wearing a brighter color to make yourself feel a little better!


    FINAL DESIGNS
    We finished the collection in November 2021 (yep, one month before we launched!) after several faulty samples! Take a look at the sketches down below. Colorful, high-quality fabric, and a smooth satin feel!
      

    COLLECTION NAME
    "Ahava" is the Hebrew word for "love". This collection is designed to make women realize and feel that they are more valuable than rubies, and all that one may desire cannot compare with her. Self-love is the best love. A collection of five designs focused on comfortability, modesty and color. The designs are named after the different types of love in Greek.

    Agapé – God’s love (Selfless Love)
    Philia – Brotherly love
    Eros – Romantic love
    Philautia — Self Love
    Storge – Familiar Love

    AHAVA, loving yourself isn't vanity its sanity.

     

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